The Stages of Implementing the Media Observatory

The Stages of Implementing the Media Observatory

The First Stage: Media and Addressing the Issues of Children's Rights in Arab Countries (A Field Study) 

 

The field Study was conducted in six Arab countries: Algeria - Egypt - Iraq – Lebanon - Saudi Arabia - Tunisia, and it was launched in the meetings of the 19th Session of the Arab Childhood Committee held in Lebanon in 2013 and attended by childhood officials from 14 Arab countries.

This Study presented a conclusion of three subsidiary studies:
- A study on assessing the Arab media addressing of child rights issues.
- A study on the patterns of Arab children's exposure to the media and their assessment of addressing their issues in the media.
- A study on assessing the professional environment of the communicator in the field of child media.

The Second Stage: The Professional Guidelines for Arab Media Addressing the Issues of Child Rights
 
The Guidelines Manual includes a set of scientific tools to measure the commitment of Arab media towards those Professional Guidelines; monitoring tools and content analysis sheets for all the traditional and new media outlets, to be used by the Arab media institutions and the MOACR itself.
 
The Guidelines Manual is based on a set of values governing media performance, which are professionalism, empowerment, objectivity, citizenship, accountability and humanity, and they aim at achieving guidance, education, evaluation and development.

 

Four consensus workshops were held on the draft of the Professional Guidelines with Arab media professionals in Four Arab countries: Egypt – Lebanon - Saudi Arabia – the UAE. The Professional Guidelines were launched in Lebanon under the patronage of H.E. the Lebanese Minister of Information in November 2015.

Adoption of the Professional Guidelines by the Arab Councils of Ministers

The Document of the Professional Guidelines has been adopted by the Council of Arab Ministers of Social Affairs in December 2016, as well as by the Council of Arab Information Ministers in July 2017. It has been considered as a guiding document for the media when addressing child rights issues in the Arab region and included within the accredited media codes of honor.

The Third Stage: Guidebook for Correcting Negative Expressions and Images Circulating around Children in the Arab Media

The Guidebook provides several professional alternatives for media professionals to guide them, and to assist them to raise the professional responsibility in addressing children's issues.   

 

The methodology of the Guidebook, which relied on media monitoring and conducting focus group discussions with children and experts, was applied in four Arab countries: Egypt – Lebanon – Tunisia - the UAE.

Adoption of the Guidebook by the Council of Arab Ministers of Social Affairs

In its forty-first Session, the Council of Arab Ministers of Social Affairs issued Resolution No. (960) in December 2021, which stipulated in paragraph (4): "Adopting the Guidebook for Correcting Negative Expressions and Images Circulating around Children in the Arab Media as a guiding document for media addressing children's issues in the Arab region".

The Fourth Stage: Capacity Building for Arab Media Professionals (On-going Stage)

 

The MOACR seeks to build an informed and advocacy culture among Arab media professionals on the Professional Guidelines and disseminating a culture of child rights. The MOACR aims at providing media professionals with a knowledge background about children’s rights and urgent issues and empowering them to address children’s issues in their media message, leading to a child friendly media. 


More than 15 Regional and National Workshops were organized with
the participation of more than 600 Arab media professionals from 14 Arab countries
in partnership with more than 35 partners at the national, regional and international levels. 

 

The Fifth Stage: Operating the Media Observatory  (Future Stage)

 

This stage is based on the operation of the MOACR in light of the availability of scientific tools, such as the Manual of Indicators for Measuring Professional Performance of the Media in Addressing Children’s Issues, and the Guidebook for Correcting Negative Expressions and Images Circulating around Children in the Arab Media, in addition to the completion of the work system and the monitoring methodology.

The MOACR will seek to:

  • Continuing to hold workshops with Arab media professionals to disseminate the culture of child rights and provide training on the Professional Guidelines.
  • Issuing periodic reports on media performance in the field of child rights, leading to a child friendly media.
  • Networking and cooperating with media institutions and providing them with technical support to be child friendly institutions.


The MOACR aims at providing scientific and practical tools that allow creating a supportive media environment for the issues of Arab child rights, as well as providing technical and advisory support for the establishment of national media observatories.

The signing of Al-Ahram Foundation's Chairman on the
Professional Guidelines, declaring Al-Ahram as
a child friendly foundation (in 2016).

 
The signing of His Highness the President of the Sharjah Media Corporation on the Professional Guidelines, declaring the Sharjah Media Corporation as child friendly foundation (in 2017).